Glasstree Academic Publishing, May 2017 Updates


Raleigh, NC – Glasstree Academic Publishing is happy to announce our most recent performance and maintenance release. This update brings with it a few important changes to the Glasstree platform.

In our continuing mission to help academic authors unshackle themselves from restrictive publishing models, we’re bringing improvements to Gold Open Access publishing for ebooks. With Gold Open Access the discoverability and access to your work will increase exponentially, providing students and researchers the opportunity to use your publication in their work. This is the same Gold Open Access we offer through our full-service Open Access package through Glassleaf.

We’re happy to be able to offer this service at a fraction of the cost traditional academic publishers charge, with all of the same benefits.


Open Access provides users with free download access to your ebook. The primary benefit of Open Access is maximum availability, bringing your work the greatest possible research impact. Academics generally measure the impact of a given piece of work on the quantity of citations it accrues. With Open Access, your work can be easily accessed and cited by the widest range of users.

Glasstree Academic Publishing currently supports a number of the most popular Open Access platforms, including:

  • Web of Science
  • Trend MD
  • Yewno
  • OpenAIRE

Along with the improvements to Open Access, we’ll be updating the site to better serve your publishing and bookselling needs. This will include a new bookstore, to better profile all customer content.  We have also updated the publishing platform, based upon the feedback that we have received from our users. This will provide a better user experience, both from the publishing author’s and purchaser’s point of view.

We’re also implementing a long list of bug and quality of life improvements throughout the site, taking care of issues such as correcting link paths, cover thumbnails appearing correctly in the store, and general updates to the shop and cart sections.

To better enable these types of site and system updates, Glasstree is implementing a new platform tool known as Openshift. This will allow us to quickly react to any site issues, push updates to the site in a matter of minutes, and generally be more agile when improving Glasstree for our authors and readers.

Finally, this release will signal the end of Glasstree’s free trial period. After May 4th, minimal publishing fees (starting at $5) will be in place on new titles published for Open Access and the Glasstree Bookstore.

From Daniel Berze, SVP Academic Publishing:

“The Glasstree platform is in a constant state of development. In order to provide additional flexibility in our ability to change in order to accommodate our customers needs, we will be launching improvements on May 4th that will facilitate our ability to introduce changes in a more timely and efficient manner. Along side of these improvement to our operational processes, we will be launching a new and improved bookstore, and have modified elements of the publishing platform based upon feedback received from our customers. Glasstree is and will remain a platform in development, responding to your publishing requirements.”

Glasstree enables academics to make a significant profit from their own work, reversing the traditional academic publishing revenue model, which typically pays authors an average of just 9% royalties, to offer 70% of the profits from sales. Its accelerated speed-to-market allows academics to publish their research in a matter of days or weeks, sharing their insights in record time.

For more details on Glasstree Academic Publishing, please visit

Stranded by Tate Publishing? We’re Here to Help.

Kathy Hensgen, Lulu COO

To all authors formerly affiliated with Tate Publishing, please allow me to introduce myself: I’m Kathy Hensgen, COO of Lulu Press, the world’s first online, independent publishing company.  I consider it a sad day when an outlet for free expression closes or “suspends operations” as Tate Publishing recently announced. Based on what I’m reading online, I understand why many of you are upset and feel your trust has been betrayed.

I implore you, not to give up. We are here to support you through this transition. Lulu was founded in 2002 on the belief that authors and society benefit when the barriers to publishing are removed allowing information and ideas to flow freely. We truly care about our authors and their readers. We have the industry’s best, US-based customer support team. You don’t have to take my word for it, our Facebook reviews speak for themselves.

Also, I have some good news for you: publishing with Lulu is free! We are print-on-demand, so you only pay for the books you choose to purchase. We have a do-it-yourself platform allowing you to publish and distribute your books and ebooks to a worldwide audience. There are no hidden fees, no upfront costs and no need to purchase books for inventory. – everything is transparent and totally up-front.

In the coming days and weeks, we hope you will take a moment and visit us at  With Lulu you can upload the files and cover designs you already have and distribute your books and ebooks to online bookstores stores around the world including the Amazon bookstore.

If you have any questions about how we can help, send us an email, chat with us online, or give us a call at (844) 212-0689.

We recently read that Tate was charging authors $50 for the return of their files. We will foot half of that bill by giving you $25 off your first order of $50 or more. Just give us a call at the number above to speak to someone on our support team. We are here to help.


Kathy Hensgen,
Lulu COO

Lulu Teams Up with NC State to Fund the World’s Next Big Idea

RALEIGH, NC – <October 4, 2016> – Lulu, the world’s leading independent publishing company, proudly announces a five-year extension of our partnership with North Carolina State University’s Entrepreneurship Initiative to fund the Lulu eGames through 2020.

“Lulu was founded by entrepreneur Bob Young to remove the barriers that prevented promising new authors from publishing and sharing their knowledge,” said Nigel Lee, Lulu CEO. “Our partnership with NC State is a natural extension of that mission. Who knows how these brilliant young minds, these knowledge entrepreneurs, will change the world when given the opportunity to share their ideas for new products and innovative solutions to real-world problems.”


NC State’s Entrepreneurship Initiative (EI) is a campus-wide program empowering students to create meaningful change by turning ideas into action. Through entrepreneurial spaces like the EI Garage and Albright Entrepreneurs Village and programs like the

Lulu eGames Startup Competition, EI strives to serve as the hub for student entrepreneurship at NC State.

Last year’s Lulu eGames competition awarded more than $60,000 in cash prizes across five different categories, including the Daugherty Endowment Challenge for companies who have licensed NC State intellectual property and the B Corp Champions Challenge for students building new ventures that use business as a force for social and environmental change. Past winners include Undercover Colors, a startup developing nail products that change color in the presence of date rape drugs; Bee Downtown, a venture that earned one of only four IDEO-backed global fellowships for climate innovators; and Trakex, a company whose founders were selected to participate in the competitive Y Combinator Fellowship program.

“The Lulu eGames provides participants with the opportunity to gain real-world experience in entrepreneurship; build invaluable relationships regionally, nationally and globally; and receive cash awards to help their ventures move forward in a real way,” said Dr. Tom Miller, Senior Vice Provost for Academic Outreach and Entrepreneurship and McPherson Family Distinguished Professor of Engineering Entrepreneurship at NC State. “It’s a pleasure to continue this partnership with Lulu, a company that shares NC State’s commitment to cultivating entrepreneurship because of the tremendous impact it has on our world.”

As the eGames sponsor, Lulu will work with teams to develop and present product pitches and written descriptions to more effectively tell their stories and share their ideas with the world. Through our participation, Lulu hopes to further increase awareness and visibility of the eGames.

When asked about Lulu’s continuing relationship with NC State, Lee responded, “Lulu has always been dedicated to making the world a better place, one story at a time. By continuing our sponsorship of the Lulu eGames, we will add to this legacy one innovative idea, one life-changing product, and one entrepreneur at a time.”

For more information

NC State Entrepreneurship Initiative, please visit:
Lulu eGames, please visit:
Lulu Press, please visit:

About Lulu

image1Since 2002, Lulu has enabled authors in more than 225 countries and territories to self-publish nearly two million publications. Our industry-leading tools and global community help authors hone their craft and publish printed books and eBooks for free, then sell them in online bookstores around the world. At Lulu, authors are in control, owning the rights to their works, setting their own price and keeping up to 90 percent of their book profits.

Getting to Know Lulu CEO Nigel Lee

“This is a truly amazing team and a truly amazing company. When I look at Lulu, I believe that it’s time to stop referring to what we do as self-publishing. It’s really independent publishing for independent authors and creators. The real difference is in who reaps the reward for creating. At Lulu, creators benefit, not the corporation. We are on the right side of history and we are setting out to prove it.” – Nigel Lee

Nigel Head ShotNigel Lee, Lulu CEO recently spoke at the Book Manufacturers’ Institute (BMI) Management Conference in Wild Dunes, South Carolina. These excerpts are from a follow-up interview that appeared in ShelfLife, the Book Manufacturers’ Institute newsletter (Vol 11, Issue 2).

BMI:  Your team wants to make content creation and consumption a simpler and more rewarding experience for people around the world. is available in six languages: English, French, Spanish, German, Italian and Dutch. How did you so successfully get the word out about how could help writers and authors?

Nigel Lee: The key to the success of any business idea is that it has to solve a problem. solved a problem and was the first to bring the solution to a global audience. The problem was a simple one. It was traditionally very difficult to get a book published. Most publishers operated (and still do!) based on a profit censorship model. They  would only show interest in titles they felt would make them money. This resulted in millions of voices not being heard, millions of books not being published. Given the inherent costs of publishing, traditionally publishers would then take the lion’s share of all profits generated by a title. reversed this model entirely. accepts all titles, within the boundaries of the law. The author retains all ownership and control and keeps up to 90% of all profits. proliferated this model via the Internet. Given the disruptive and much needed model offered and the fact that Lulu was first to market allowing authors to engage directly and simply with just a web browser, grew very quickly. Lulu continues to be successful based on the core principles of the original business idea.

Key to’s success is the continued ability to understand its customers and react accordingly. The launch of Glasstree Academic Publishing later this year is a clear example of listening to our customers and developing a business to serve their needs directly.

BMI: What role has your comfort with technology played in your professional success?

Lee: Technology is simply a tool, like a shovel or a fork. Using the latest tools available has been a constant in the evolution of our species and I’m born of a generation that is perfectly comfortable with the increased pace of such developments. My personal success has come from an ability to articulate the value of a technology to the audience who can benefit from it.

BMI: You are known for welcoming disruption and challenging the status quo. Why do you think this is necessary and important for businesses seeking transformation?

Lee: I prefer the term ‘breaking orthodoxy’ rather than disruption. Breaking orthodoxy is critical to building businesses that solve problems. You have to think about doing things in a different way, a better way. The bigger the problem, or the more exploitative the existing model, the greater your likelihood of being disruptive will be when breaking that orthodoxy

BMI: We very much admire Lulu Jr., the program that allows children to become published authors, encouraging creativity, strengthening literacy and building self-esteem. Tell us more about this initiative.

Lee: Lulu Junior is based on a simple premise that children learn most while writing and not while reading. Fostering creativity and writing in young children is a powerful way of growing their cognitive abilities across all disciplines. That we are able to provide ways in which to stimulate child development is just a very worthwhile thing to do.

BMI: Why is Lulu’s sponsorship and involvement in the Lulu eGames at North Carolina State University so important to you and your team? How do they promote entrepreneurship and innovation?

Lee: Lulu is an entrepreneurial company. Entrepreneurship is the life source of any economy and therefore society; however, the development of these skills is often overlooked in higher education. NC State is a very forward thinking university that recognized the value of developing entrepreneurial skills. Being part of this initiative gives Lulu the opportunity to contribute to society and promote entrepreneurship beyond the walls of its own organization. As a certified B-Corp company, we are deeply committed to doing everything we can to make the world a better place and this is a key part of that endeavor.

BMI: Speaking of innovation, if time and money were no object, what “invention” or change do you think could make the most difference for two of your passions – children and their opportunities for a quality education?

Lee: We need to see ourselves as a single society. To understand that the key to addressing all of our challenges and inequalities is the ability to act in unison. Technology is accelerating this evolution. The internet is making the world a smaller place everyday. We are no longer blind to the inequities of our society and the damage caused by tribal instincts for power and control and the fight over regional scarcity of resources. Every child has a right to basic human necessities; health, clean water, food, shelter, education and love. At a certain moment in time we will recognize that this is the key to our future as a race. The day we recognize it isn’t acceptable for more than 60 million children to have no schooling will be the day my dream starts to come true. This number has halved in the last 16 years, but will take an estimated 70 more years before the number is even close to zero. Technology has an incredibly important role to play, if companies are willing to play their part in making the world a better place.

Want to know more?

Follow Nigel on LinkedIn and Twitter (@blindfoldzebra)

Have a question for Nigel?

Is there something you would like to know about Lulu or Glasstree Academic Publishing?  Submit your questions to Enter Question for Nigel in the subject line. Your question could be answered in a future article., the world’s largest independent bookstore opens its doors to over 180 million new customers

RALEIGH, NC – August 16, 2016 – As pioneers of self-publishing, and the knowledge sharing economy, Lulu is right at home with breaking down the barriers that prevent people from sharing their stories with the world. The latest of those efforts has Lulu teaming up with Adyen Payments Technology to expand international payment options that will bridge the gap between its authors and millions of more readers all over the globe.

“ provides knowledge entrepreneurs and writers a unique opportunity to monetize their work. It is our core mission to make them as successful as possible. Integrating Adyen maximizes the addressable audience for our author’s work and significantly increases their book sales potential,” said Nigel Lee, Lulu CEO. According to Statista, in 2015, retail e-commerce sales worldwide amounted to 1.67 trillion US dollars. Among those online customers who use credit cards, millions of people don’t use international credit cards, choosing instead to pay with local cards which are limited to domestic transactions only. Domestic cards require a local entity and only allow a customer to purchase goods from a business in their locale, which is not always possible for international online businesses. As a result, it is difficult for millions of users worldwide to make international online purchases.

The integration of Adyen’s global platform enables Lulu to accept payments from customers in any country, and process more payment methods and currencies than any of its competitors. Lee also stated, “With over 1.6 million print books, and almost 900,000 eBooks published, Lulu is the world’s largest independent bookstore. That being said, nothing felt worse than one of our authors in Italy or France not being able to sell one of their books to a customer in their locale due to our inability to accept their trusted local payment method.” This is not a problem unique to Lulu though, as bank cards and other localized forms of payment continue to be the favored way to purchase online goods in countries like Germany, India, and the Netherlands. For example, the Dutch ecommerce market size is an estimated 19 billion USD, with iDeal (online bank pay) claiming 54% of the marketshare. Arguably more impressive, in Germany, only 25% of shoppers use credit cards when making an online purchase. “The ability to make the payment transaction process as easy as possible for our international customers will help optimize online sales, while exponentially increasing the potential reader base of Lulu’s authors,” said Matt Briel, head of Growth Marketing for Lulu.

About Lulu

Since 2002, Lulu has enabled authors in more than 225 countries and territories to self-publish nearly two million publications. Our industry-leading tools and global community help authors hone their craft and publish printed books and eBooks for free, then sell them in online bookstores around the world. At Lulu, authors are in control, owning the rights to their works, setting their own price and keeping up to 90 percent of their book profits. Lulu is a certified B corporation.

About Adyen

Adyen is a leading payments technology company that provides businesses a single global platform to accept payments anywhere in the world. Driven by a vision to improve customer experience, streamline processes and ultimately increase revenue, Adyen enables businesses to process payments across online, mobile and Point-of-Sale (POS) with over 250 payment methods and 187 transaction currencies. Adyen serves more than 3,500 businesses and four of the five largest U.S. Internet companies, including well-known brands such as Facebook, Airbnb, Spotify, Netflix, Groupon, Evernote,, Yelp, Vodafone, Mango, Netflix, O’Neill, SoundCloud, KLM and JustFab.

Contact: Matt Briel

Lulu Press Challenges the Economics of Traditional Academic Publishing with the Launch of Glass Tree Academic Publishing

TUE, APR 12, 2016 09:30 EST

Lulu, the world’s first and largest independent publisher, announced at the London Book Fair the launch of Glass Tree, an online publishing site dedicated to meeting the needs of academic and scholarly authors and communities.

Continue reading “Lulu Press Challenges the Economics of Traditional Academic Publishing with the Launch of Glass Tree Academic Publishing”

Lulu Leaps Ahead of Competitors with Release of Solar-Powered Books

FRI, APR 01, 2016 08:30 EST

Lulu, the first and largest independent publisher, today announced a breakthrough in reading technology, the solar-powered book.

Continue reading “Lulu Leaps Ahead of Competitors with Release of Solar-Powered Books”

Crayola® and Lulu Jr.™ Turn Kids’ Stories into Real Books

TUE, OCT 27, 2015 09:00 EST

Lulu Jr. ™, the division of that helps children become authors and artists, today announced that it has released three book-making kits for kids in conjunction with Crayola ®, a colorfully innovative brand for over 110 years. Continue reading “Crayola® and Lulu Jr.™ Turn Kids’ Stories into Real Books”

Canadian Toy Association: Hot Toys for Back to School 2015

WED, SEP 02, 2015 15:11 EST

Is play time on your child’s back to school schedule? 60 minutes of open ended play daily supports the development of skills that are critical for childhood development, but for many Canadian Children, back to school means back highly scheduled days. Continue reading “Canadian Toy Association: Hot Toys for Back to School 2015”

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