WED, FEB 12, 2014 09:00 EST

Lulu Jr.™ to showcase Illustory ® and My Comic Book ® at 111th annual Toy Fair in New York City

Lulu, the pioneer in independent publishing, today announced its entrance into the children’s activity industry with the launch of Lulu Jr. The new brand encompasses children’s books, custom wall art and the award-winning book-making kits now exclusively offered by Lulu – Illustory® and My Comic Book® . The launch uniquely positions Lulu to support and empower authors of all ages to inspire, inform and entertain.

Lulu will be showcasing Illustory, My Comic Book and independent children’s books at the 111th annual American International Toy Fair® at New York City’s Jacob K. Javits Convention Center February 16-19, 2014. New York Times best-selling children’s author Peter H. Reynolds, who illustrated the new boxes for Illustory and My Comic Book, will be signing these Lulu Jr. book-making kits at the Lulu Jr. booth on Monday, February 17 from 2 – 3 pm ET and Tuesday, February 18 from 12 pm – 1 pm ET.

“With the products now offered by Lulu Jr., children can create and share their imaginative stories while honing in their communication skills,” said Ginny Gomez, chief marketing officer at Lulu. “Writing and publishing a book is an accomplishment for anyone, especially a young writer as they build their confidence as a story-teller and author. With Lulu Jr., we help children unlock their inner creator and realize their potential as an author and artist. Plus, with nearly 100,000 children’s books available on Lulu.com, many written by children, Lulu Jr. is the ideal destination for young readers and writers alike.”

Lulu Jr. also offers children an easy way to create their own wall art, showcasing your child’s artistic creations of art, words and photos by displaying them on high quality canvas. With these options, parents can cherish their child’s works and proudly share their accomplishments with friends and family.

For more information, please visit www.lulujr.com or www.lulujr.com/toyfair2014 .

Erika Brooks

Lulu.com

ebrooks@lulu.com

919-447-3305