MON, FEB 17, 2014 09:00 EST

Today from the 111th annual American International Toy Fair® at New York City’s Jacob K. Javits Convention Center, Lulu Jr.announced the launch of a new book-making kit to inspire and encourage creativity in children, enabling them to write and illustrate their own book, My Awesome Book . My Awesome Book includes a “Quick Start Guide” by New York Timesbest-selling children’s author Peter H. Reynolds ( The Dot, Ish, Sky Color, Judy Moody ) to encourage and help kids become published authors. An 8.5” x 11” premium quality, hardcover book and free delivery are included in the price of this innovative product.

Lulu Jr. developed My Awesome Book with the help of FableVision , an educational media development company well-known for their dedication to helping all learners discover their true potential. The end result is a comprehensive book-making kit that includes everything a child needs to create and share their imagination in the form of a published story. In addition to developing the My Awesome Book “Quick Start Guide,” Reynolds also helped Lulu Jr. refresh the look of the boxes for all three Lulu Jr. kits – Illustory ®, My Comic Book ® and My Awesome Book.

“As Lulu Jr.’s newest product, My Awesome Book provides even more tools for creative kids ages 6 and up to become published authors and artists,” said Ginny Gomez, chief marketing officer at Lulu. “My Awesome Book builds on the rich, award-winning legacy of Illustory and My Comic Book, and Lulu’s decade-plus of experience helping authors realize their publishing ambitions on Lulu.com. Through the products offered on Lulu Jr. we’re now able to bring fun and engaging publishing options to kids and a way for parents to cherish these creations for years to come.”

Reynolds shares, “I’m on a mission to encourage creativity and self-expression for all ages, which is why I’m so excited to ‘connect the dots’ with Lulu.com — a pioneer in online publishing for grown-ups – and now providing the same access to print-on-demand for kids gives every child a chance to share their voice with the world.”

Lulu Jr. also offers children an easy way to create their own wall art, showcasing artistic creations, words and photos by displaying them on high quality canvas. This new line of wall art can be personalized with the author’s own drawings or cover design further highlighting the accomplishment of each child.

Lulu Jr. will be showcasing My Awesome Book, Illustory, My Comic Book and independent children’s books at the 111th annual American International Toy Fair® at New York City’s Jacob K. Javits Convention Center February 16-19, 2014. Reynolds will be signing Lulu Jr. February 17 from 2 – 3 pm ET and Tuesday, February 18 from 12 pm – 1 pm ET. Available for pre-order now and scheduled to ship in early March, My Awesome Book retails in the U.S. for $39.99.

For more information, please visit www.lulujr.com .

Erika Brooks

Lulu.com

ebrooks@lulu.com