THU, MAR 20, 2014 09:54 EST
New Offering Provides Independent Authors with Greater Flexibility to Attract and Reach Readers
Lulu , the pioneer in independent publishing, today announced an expanded relationship with Ingram Content Group that will grow distribution offerings for Lulu.com authors’ eBooks to include Kobo and Amazon’s Kindle, among others. Lulu.com’s free eBook distribution service is a single, easy-to-use source that simplifies this process for independent authors.
Lulu.com’s long-standing relationship with Ingram has enabled authors to distribute content to retailers worldwide for years. Lulu has now integrated with CoreSource®, Ingram’s digital asset management and distribution platform, to expand the reach of digital content for its authors to hundreds of new e-book retailers around the world including Amazon Kindle, Kobo, Kalahari, Booktopia and others.
“Ingram’s comprehensive CoreSource platform helps publishing service providers like Lulu.com deliver eBooks efficiently to destinations worldwide, all from one system,” said Marcus Woodburn, vice president, digital products, Ingram Content Group. “We are pleased to expand our work with Lulu, and have a role in expanding the reach of their content for more readers to enjoy.”
Available to all authors publishing on Lulu.com, the enhanced eBook distribution service improves discoverability and maximizes an author’s opportunity to reach more readers and sell more books. Additionally, this service applies to all book formats and channels, streamlining the financial management of authors’ book sales.
“In addition to having flexible control over their books, self-publishing authors want a single, easy-to-use solution for accessing a large audience to attract as many readers as possible,” said Kathy Hensgen, vice president, services at Lulu. “Our free eBook distribution solution helps Lulu.com’s authors navigate this process by dramatically simplifying how authors distribute their books.”
To complement this new offering, Lulu.com has released a new tool to help authors quickly and easily understand all of the distribution channels available to them and how much revenue they can generate through each one.
“The benefit of our new tool is, simply, that it lets authors quickly see all the ways they can sell their books and gauge their revenue potential via each sales channel,” said Hensgen. “Our authors value that Lulu.com is easy and free to use. We’ve strengthened that value by simplifying our user experience and making all of our distribution services free, for both print books and eBooks.”
For more information on the expanded distribution opportunities available through Lulu.com and to try the new book distribution tool, visit: www.lulu.com/sell .