WED, MAY 28, 2014 11:22 EST

New company brand and exclusive author programs also to be debuted , the pioneer in independent publishing, will host actress and musician Yvette Gonzalez-Nacer, and best-selling authors Dr. Juanita Bynum and Peter H. Reynolds at Book Expo America 2014 on May 31 in booth 1457 to meet fans and readers, and sign their books and art.

  • Yvette Gonzalez-Nacer , currently starring as Kiki in Nickelodeon’s “The Fresh Beat Band,” will appear on Saturday from 9:30 to 11:30 a.m.
  • Two-time New York Times Best Seller and award-winning gospel artist Dr. Juanita Bynum and will autograph the first pages of her upcoming book, 40 Days’ Journey Back into the Presence of God , which will be available on this Fall. She will appear on Saturday from 12:30 to 2:30 p.m.
  • Award-winning and New York Times best-selling children’s book author and illustrator Peter H. Reynolds will autograph and share Lulu Jr.’s three book-making kits. Reynolds illustrated the boxes for all three kits and authored My Awesome Book’s “Quick Start Guide.” He will appear on Saturday from 12:30 to 2:30 p.m.

Gonzalez-Nacer and Dr. Bynum are the inaugural authors for’s new author program. This program includes pre-publication and book publishing services, as well as marketing and publicity services to help authors get their books to market. In addition, authors receive a dedicated author manager, specialized royalty agreements and exclusive opportunities to grow their brand and audience.

In addition to the new author program, Lulu will reveal a new brand at BEA 2014. The company’s new identity unifies Lulu’s three brands into a cohesive family –, Lulu Jr. and – and underscores the company’s focus on people’s passions, interests and expertise by enabling everyone to create, publish and share what they love.

Also in Lulu’s booth, team members will demonstrate a new product that gives authors a better understanding and more customized interactions with their customers. Currently a prototype, the program is scheduled to become available later this summer and BEA attendees will have the opportunity to sign up to participate in our early adopter program.

Lulu’s Director of Product Marketing, Dan Dillon, will be presenting during two sessions during BEA. On Friday, May 30 at 2:30 pm, Dillon will speak at BEA’s Author Hub about how entrepreneurial authors can better serve their customers. And on Saturday, May 31, Dillon will be joined by author Jena Ball of CritterKin on the uPublishU panel “ Build Your Author Platform & Publish Successfully ” from 1:30 – 2:30 pm.

For more information, please visit Lulu in booth 1457 at Book Expo America at the Jacob K. Javits Convention Center in New York City from May 29 – 31. Visit us online at

Erika Brooks