Lulu empowers people of all ages to explore and express their interests, passions, and expertise through books, photography, and art. Lulu consists of three unique brands: Lulu.com, the premier platform for self-publishing, Lulu Jr., which offers book-making kits for children, and Lulu Developer API, offering an open source solution to using our print-on-demand tools. Lulu is building on 12 years of reimagining the print-on-demand space to offer its customers the expertise, independence, and flexibility to create, do, buy and share what they love with the world.